Morinaga Kimitorori Pudding
Agency: Bond Creative, Tokyo. Client: Morinaga Dairy Puddings are a national food in Japan, right up there with Sushi and Tacoyaki. This was a rebrand concept for Kimitorori (runny egg) pudding, with extension of a caramel flavour. A humorous play on Wabisabi (authentic Japanese) style packaging.The project was halted, with efforts going towards creating a more Olympic themed offering.
