Tetley Tea Master's
Agency: Boldinc Brand Innovation. Client: TATA Global Beverages Tetley’s first ever launch of a premium range. My role was creating a strong central logo lock-up communicating the story of an obsessed globe trotting Tea Master. Variant typography and also developed on-pack illustrations requiring minimal tweaking from the professional illustrator. Also later created promotional individual teabag sachets for give aways.
